Do you want to pivot in your career, accelerate your business opportunities, get a promotion or build your own company? Then it is time to market your most valuable asset: YOU. A well-thought-out marketing plan should be your first step and become your new road map to achieve success.
Let me show you how you can get started. Building a personal marketing strategy is quite similar to creating a marketing plan for a company. It requires some key elements, and steps to follow. But if you want it to be effective, you must stick to your plan and be committed to it.
Your first step is to figure out who you are, what the next steps are, what do you aspire to be? You need to get a clear idea of what you want to achieve. It might sound easy, but that is usually the most challenging part people experience in this process! A great way to think about this is to seek input from trusted people like your family, your friends or even your co-workers. How would they describe your strengths? Your distinguishing qualities? Your unique contributions?
The purpose of this step, is to understand what makes you different from others and to help you define your unique value proposition. But remember, what makes you unique is simply YOU. There might always be somebody faster than you, more experienced than you, but no one will ever be the unique blend of you. Below are a few questions to guide you in your research:
“What are my talents (aptitudes), interests, personality preferences, and values?”
“What knowledge, skills and abilities do I possess?
“What are my biggest accomplishments?”
“What makes me different than my peers?”
“What do I aspire to be?”
What are your Goals?
Then clearly identify what you aim to achieve. Do you plan a career change? Do you want to be promoted? Are you looking for new business opportunities? Or would you like to start your own business? Each of these objectives requires a different strategy, so decide what you aim first and then define how to get there. Identifying your personal marketing goals will help you craft the right marketing message as well as your personal mission statement. It will also allow you to set milestones and get a clear idea of where you want to be in the next 3 months, 6 months, 1 year, 5 years etc.
What do you want to sell and when?
What you want to sell here is YOU! Considering the fact that the product is you, then your marketing plan needs to include a detailed description of your assets. This step can be done easily by using LinkedIn. Identify key leaders in your field and see what are their career path, specific skills and qualifications. If you are missing a key component shared by most of these leaders, then you can begin to fill the gap. You might need to get trained, qualified or graduated accordingly.Once you know what you want and what are the gaps to be filled, establish a realistic timeline including milestones. Remember, achieving your goals won’t happen overnight.
Who your audience is?
Who needs to know you, your value proposition, your goals? One of the biggest mistake personal branders make is trying to appeal to everyone. Defining your target audience is crucial, as it will help you crystallize your positioning strategy. If you are an entrepreneur, your audience might be your customers, if you are a speaker or a consultant your audience are the people who can benefit from your expertise, while if you are seeking to be promoted, your audience might be your corporate or talent recruiters.
What is your budget?
Budget does not only mean money, here I refer to the required investment in order to meet your personal & professional objectives. Think about how much money, time, energy you are willing to spend. If your budget is limited, then be ready to invest more time in building a strong personal brand. However, if you miss time, consider working with a company specialized in personal marketing. You might find services that will boost your online presence and empower your personal brand to get faster and more efficient results.If you are that kind of person, then Usway can help you achieve your professional and business objectives.
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