By definition, a brand is – a unique design, symbol, name, reputation, emotion, perception, and much more. It is about creating an image that identifies and differentiates it from its competitors. Over time, this brand becomes associated with a level of credibility, quality, satisfaction, trust in the consumer’s mind. Personal branding is the same process of developing your unique identity to differentiate yourself. “Personal branding is what people say about you when you leave the room.” – Jeff Bezos, founder of Amazon.
How Personal Brands can impact Corporate Brands?
You are a brand in everything you do, whether you are trying to promote it or not. In our highly competitive landscape, if you are not branding yourself, you can be assured that others are doing it for you in the real world but also and more importantly online. A large number of reviewing & rating platforms have emerged, inviting people to rate their doctors but also their employers and CEOs.
Developing your personal brand can have a significant impact, not only on your career, but also on your business or on the company you work for. Whether you are an entrepreneur, an executive, a coach, a consultant, a doctor etc.., the power of personal branding is more prevalent in today’s ‘brand new world’ than ever before.
Let’s have alook at influential people like Richard Branson, Madonna, Pierre Gagnaire and even Barack Obama to name a few. They have leveraged off their personal brand resulting in better recognition, exposure and sales for their respective businesses.
The reality is that, we trust people more than we trust brands. Studies have shown that brand messages reached 561% further when shared by individuals rather than through the official brand channels. If you become a thought leader who has credibility and respect, it will result in trust. And trust is the backbone of any connection.
Who is eligible to get a Personal Brand?
Personal brand is not just for celebrities, it is now a key asset for the success of a company. As an entrepreneur using personal branding is crucial to elevate your business. As an executive, building a smart personal brand can positively affect the company you work for and give you a serious competitive advantage to accelerate your career or to attract recruiters. For practitioners, with 76% of patients googling doctors’ name to find out more information , while only 29% research facilities by visiting clinics or hospital websites, it seems obvious that building a smart personal brand is a must.
Your personal brand will boost your exposure to a wider relevant audience and get conversions through your expertise and personality. As stated by Tom Peters, regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.
Stronger Brands Mean More Profit
When the brand nourishment and enrichment happens at the corporate and personal levels, you can actualize 100% of your most precious asset – your human capital. By empowering your leaders to build their personal brand and nurture your corporate brand in the process, they have the ability to impact revenue as well as influence your corporate brand equity.